The budget
Charged per click, straight from your card
- You set the ceiling and it is never exceeded
- The account is in your name from day one
- You can see every penny in the account yourself
- Stop any day and the spending stops with it
Google Ads · work now, not next quarter
«We ran ads. Nothing came of it»
Ads that buy enquiries, not impressions
Ads are the fastest way to be seen and the fastest way to waste money. The difference is almost never the size of the budget — it is what you are bidding on.
Google Ads puts you above the results for searches you choose, and charges you when somebody clicks. It is the one channel that can bring work this week — and the one that stops the day you stop paying.
Where the money goes
A hundred pounds of budget, followed to the end
Every stage loses people. The job is not to stop that — it is to lose the right ones early, before they cost you a click.
- 01 · 0110 000 ₴
Shown to people searching. Negative keywords decide who never sees you — and save more than clever bidding does.
- 02 · 0283 000
Clicked. This is where the money actually leaves: you pay here whether or not anything follows.
- 03 · 031 250
Read the page. If it answers a different question from the ad, the click is already lost.
- 04 · 0421
Got in touch. The only number on this page that pays a wage.
We look at the campaign
every 3 days
That is the shape of a working account. A broken one loses everything at the second stage and nobody notices, because the report shows impressions.
The percentages are the shape of the funnel, not a promise. Yours will differ by trade and by town.
What the ratio looks like
Spend against enquiries
The only comparison that matters: what went out, and what came back.
× 2,9
May — August 2026 · 85 days
Spend
Enquiries
cost per enquiry — the figure we manage against, and the one that goes in the report
From our own account, in Ukraine. We show it because it is real, not because your numbers will match it.
Who charges you for what
Two bills, and they are not the same thing
This is the question British businesses ask first, and it deserves a straight answer.
Us
The management fee
A flat monthly fee, agreed before we start
- A fixed amount, not a percentage of your budget
- Because a percentage would make us want you to spend more
- Monthly, with a month's notice to stop
- Nothing to buy back — the account was always yours
If an agency takes a cut of your ad spend, its interests and yours point in different directions. That is not an accusation, it is arithmetic.
The work
What managing an account actually means
Six things, and the first two save more money than the rest combined.
- 01
Start from the jobs, not the keywords
Which work you want more of, and which you would rather not have. That decides everything downstream.
- 02
Negative keywords, constantly
The searches you must never pay for. This list grows every week and is where most wasted spend lives.
- 03
The page behind the click
An ad can only be as good as what it lands on. If the page is the problem, we say so instead of raising the bid.
- 04
Bidding by what pays
Budget follows the searches that produce calls. What spends without producing gets cut — and you see what was cut.
- 05
Call and form tracking
So the report can say «enquiries» rather than «clicks». Without it nobody can tell working from wasteful.
- 06
A monthly report you can read
Spend, enquiries, cost per enquiry. No quality-score chart, no impression count.
How fast
The one channel that can start this week
- Agreement
- 5–8 daysfirst impressionsaccess sorted, search terms gathered
- First weekfirst enquiriesthen the campaign learns on real traffic
- 4–6 weeksa steady cost per enquiryand it moves with the season
Ads or search
Which of the two is the honest answer
They are not competitors. They answer different questions, and the wrong one is expensive.
Google AdsLocal SEO
First resultsDaysMonths
What it costsEvery click, every monthWork now, results keep arriving
When you stop payingStops the same dayFades slowly
Best forUrgent jobs, new areas, seasonal peaksSteady demand you can rely on
What it can't fixA page nobody wants to readAn empty diary this week
If you need work next week, ads are the honest answer and we will say so. If you are paying for ads to make up for a profile that does not work, that is an expensive way to fix the wrong thing — and we will say that too.
Questions
What people ask before spending anything
Not covered here? Email us and we'll answer in plain words.
Is the management fee the same as my budget?
No, and this is worth being clear about. The budget goes to Google and is charged per click. Our fee is separate, flat, and agreed before we start — it does not rise when your spend does.
Do you take a percentage of my ad spend?
No. A percentage would mean we earn more when you spend more, and we would rather not have that pulling at our decisions.
Whose account is it?
Yours, in your name, from day one. You can see every penny in it yourself, and if we stop working together nothing needs transferring.
How small a budget is too small?
There is a floor below which the numbers are noise rather than data — it depends on your trade and how much a click costs in it. We will tell you if we think yours is under it, before you spend anything.
Can you guarantee a cost per enquiry?
No. We can tell you what we see in your market and manage towards it, and show you the figure every month. Anyone promising a number before looking at your account is guessing.
What happens if I stop?
The spending stops the same day. That is the nature of ads, not a flaw — and it is exactly why the profile and the site should carry the steady part.
Other services
Ads work better when they are not carrying everything
Paid clicks bring people now. What they land on, and whether you are found without paying, are two other jobs.
- «The listing is there, but it brings nothing»Google Business ProfileSet-up, everyday upkeep, suspensions and ownership. The profile most local customers see before they see anything else.
- «I don't know where my customers come from»Local SEOBeing visible across the area you actually work in, not only on the street you are registered at.
- «It looks good inside, and nobody can tell»Virtual tours360° tours published to Google and embedded on your site. This one needs someone with a camera in the room — see the page.
- «The site exists, but nobody finds it»Website SEOPages that answer the searches your customers actually type, and the technical work that lets Google read them.
- «We had a site built and it earns nothing»WebsitesSites built around the enquiry, not the slideshow. Including looking after them once they are live.
Next step
Tell us about your business
Leave your details, or just email us. We will look at your listing in Google and say what would make a difference and what is not worth paying for.
Email us- [email protected]
- Phone
- +38 (063) 066-00-96
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